Barbell Business: Grow By Getting Out Of Your Own Way w/ Mike Bledsoe
Mike Bledsoe is the co-host of the Barbell Shrugged and Barbell Business podcast. There are SO many things we cover in this episode for coaches and gym owners. Even if you’re not, you will take away some gems from this one. And if there's one thing I can guarantee, this guy will make you think.
In this episode, some things we chat about:
How do we compete with Orange Theory, Lifetime Fitness, and these multimillion dollar companies that have their shit together?
What will differentiate one coach from another in 5 years?
How to break through to the next level and how to know if fear is controlling the situation
(10:30) - Things weren’t always easy, here were his struggles
14:00 - “A year and a half is too long for most people. Most people 18 months into something that’s not making any real money, they throw their hat. They throw their towel in the ring.”
(15:15) - Not knowing how to make rent (what happened) or groceries
(17:20) - Doing more of the same vs transcendence
(21:00) - “Is this actually threatening me or is it threatening my ego? And do I need to step in the fear?”
(23:00) - What to do when you’ve stalled as a coach or gym owner
(25:30) - “Business is not CrossFit”
(28:00) - Self limiting beliefs
(36:00) - Why people go after certifications
(38:15) - Getting people to open up who are hard assess
(41:30) - Learning and teaching athletes how to let go
(51:30) - How do we compete with Orange Theory, Lifetime FItness, and these multimillion dollar companies that have their shit together?
(55:00) - What will differentiate one coach from another in 5 years
(1:01:00) - How do you nurture that community and culture
(1:20:00) - Question how and why you do EVERYTHING
Resources we may have talked about:
The Bledsoe Show
How you can connect with Mike: