• Misbah Haque

Leveraging Media for Fitness Business Owners w/ Ghitta Larsen

In this week's episode, I’m joined by Ghitta Larsen. Ghitta is the woman behind the videos, pictures, and all things media for Revival Strength. She studied cinematography at NYU and now works in the fitness media field. This is a conversation that I've been looking forward to for a long time. In today’s episode, we discuss media, how media is being used today, and how it's changed, skills of media production, creativity, and much more.

Show Notes:

  • 5:10- Getting started in fitness media

  • 7:50- How did you get started with media in the very beginning/

  • 11:30- Mental structure for storytelling through media

  • 15:18- Skills for different mediums

  • 17:00- The advancement and progression of cinematography and other art forms

  • 19:06- The shift in media

  • 22:30- Access to professional equipment

  • 23:14- To get better at a craft you have to put in the time

  • 24:43- How do you know if the media you are putting out is successful?

  • 29:03- Social media management and the value of it

  • 32:01- Utilizing the social media platform for growth

  • 34:34- Consistency is key

  • 36:43- Behind the scenes of media

  • 42:07- Market saturation and exposure of a platform

  • 45:54- Questions to ask when starting up

  • 50:10- Showing interest

  • 56:15- The value of conversation with a mentor

  • 1:00:06- Change in the norms

  • 1:06:18- Rapid fire questions

Resources we may have talked about

Revival Strength

How you can connect with Ghitta

Website: https://www.ghittalarsen.com

Instagram: https://www.instagram.com/ghitta94/

How you can connect with Misbah

Instagram: @airbornemind

Website: Miz HQ

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